Coral Communications - services animation
Creation of an engaging explainer video about the company’s services .
Client & Objective
Coral Communications commissioned a motion graphics-driven video presentation to showcase their services. The goal was to explain who they are, what they do, how they help, and highlight key success stories. This project followed our previous work on their homepage video and neede
Project Goals
The main challenge was to create a visually engaging and informative video that aligned with Coral Communications' branding. It had to effectively integrate a voiceover, captions, and numerous high-quality images while maintaining a cohesive look with their existing website and marketing materials.
The Solution
To ensure the animation fit seamlessly into Coral Communications' branding, I drew inspiration from their newly built website and printed leaflets.
The animation was structured into three sections:
General Information – An introduction to Coral Communications and its mission.
Services – A breakdown of their key offerings.
Success Stories – Highlighting major projects through engaging motion design and infographics.
Design & Animation Techniques
Typography Animation: Sleek, snappy text animations synced perfectly with the voiceover.
Grid-Based Layouts: A flexible grid and rounded rectangular blocks ensured a clean, modern presentation while organizing multiple images effectively.
Interactive Scrolling Effect: I used a React script to create a dynamic effect where selected words subtly changed color and scaled slightly, enhancing readability and engagement.
Infographics: Each success story was visually represented with animated infographics to simplify complex information.
Animation Process
Storyboarding & Asset Preparation: Developed a storyboard and selected visuals that aligned with the brand identity.
Typography & Layouts: Created structured grids and sleek, snappy text animations synced with the voiceover.
Infographic Design: Designed animated data visuals to make complex information more digestible.
Transitions & Timing: Ensured smooth scene transitions and polished motion effects for a professional finish.
Final Optimization: Fine-tuned animations, adjusted pacing, and rendered the video for mult
The outcome
The final animation delivered a polished, engaging presentation that effectively communicated Coral Communications' services and achievements.
The client was highly satisfied, appreciating the smooth transitions, high-quality image integration, and dynamic storytelling that kept the audience engaged.
Key Takeaways and Lessons Learned
Consistency is Key: Aligning animation styles with existing brand assets enhances brand recognition.
Effective Use of Grids: When working with numerous images, a structured system ensures clarity and harmony.
Interactive Typography Improves Engagement: Small motion details like color shifts and scaling effects can enhance readability and interaction.
Infographics Elevate Storytelling: Animated data visualization makes complex information more digestible and memorable.
This project reinforced my passion for crafting structured, visually engaging motion graphics that communicate complex messages effectively.